Brand guidelines · v0.1 · Sep 2026
arpl.in brand
The identity system for arpl.in — logo, colour, type and stationery, and how to use them together.
About the name. Does not have a specific meaning in Hindi; can be associated with a musical term (arpeggio) signifying a sequence of notes.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#24507ARGB 36, 80, 122#163553RGB 22, 53, 83#E2A534RGB 226, 165, 52#16202BRGB 22, 32, 43#EEF1F4RGB 238, 241, 244Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxInnovate Your SoundH2 · 36pxInnovate Your SoundH3 · 24pxInnovate Your SoundBody · 17pxInnovate Your SoundCaption · 13pxInnovate Your SoundLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@arpl.in
www.arpl.in
Founding Team
arpl.in
hello@arpl.in · www.arpl.in
www.arpl.in
Explorations
Alternative wordmark directions considered for arpl.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.